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Unwrapped: Concepts x Nike SB 'Ugly Sweater' Dunk 2017

Date: November 30 2017

By: Matt Williams

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The holiday season is finally here! It's time to throw on a classic Christmas flick*, stuff yourself silly and cop a fresh pair of kicks! The crew at Concepts are here to help with that last one. 

For their latest colab, the East Coast retailers reunite with Nike's SB division to once again deck the Dunk High with Christmas cheer. Concepts brought back their 'Ugly Sweater' concept from 2013 bolder, brighter and uglier than ever! The newe iteration sees a base of rainbow knit overlaid with a new holiday-themed print featuring cantankerous gingerbread men alongside the 'Mean Snowman' from 2013's make-up. Blue accents and four lace options polish things off.

The holidays are all about bringing family together, and so Concepts are making sure no one is left out. The new 'Ugly Sweater' Dunk will release in toddler and kids' sizing in addition to men's. This marks one of the very few times toddler-sized SB Dunks have ever been officially released (the last being the 'Rayguns' and 'Hemps' all the way back in 2004!).

12.2.17 #cncpts #nikesb #uglysweater
A post shared by CONCEPTS (@cncpts) on


The Concepts x Nike SB Dunk High 'Ugly Sweater 2017' will release on December 2 through Concepts' retail stores in New York and Cambridge. A limited online release will follow on December 7 through the Concepts webshop. The men's sized pairs will come packaged in specially themed packaging.

* We recommend Home Alone 2 this year!

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