Concepts New Balance 997 New England Exclusive Release Date Pair

Concepts Unveil Exclusive New Balance 997 Colourway

Date: November 08 2019

By: T.S. FOX


Few have a storied history of New Balance collaborations and exclusives that can match that of Concepts, and now the Boston-based retailer has introduced its latest and greatest.

Coming soon is an exclusive colourway of the beloved 997. Clad in premium suedes, the special New England colourway pays homage to Concepts' own stomping grounds, and would seemingly be a nod to either the Red Sox or Patriots thanks to its red, white and blue execution.

The exclusive colourway will be available at 350 Boylston Street in Boston at 10AM EST on Thursday, November 7 before hitting Concepts' web shop at 11AM EST.

Those looking to cop will have to act with the swiftness, though: the 997s are limited to just 50 pairs!

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