Nike have unveiled the first full-length advertisement from the 30th anniversary ‘Just Do It’ campaign starring Colin Kaepernick. Dubbed ‘Dream Crazy’, the two-minute piece is narrated by Kaepernick in its entirety and showcases a bevy of inspirational sports stories — like rookie NFL linebacker Shaq Griffin, whose left hand was amputated as a child, alongside those of Swoosh athletes like LeBron James, Serena Williams, and Nyjah Huston. The piece features the instantly iconic ‘Believe in something, even if it means sacrificing everything’ line as Kaepernick implores viewers, ‘Don’t ask if your dreams are crazy, ask if they’re crazy enough’.
According to ESPN’s Darren Rovell, the ad is slated to air during Thursday’s Eagles vs. Falcons NFL season opener.