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Cncpts X ASICS Gel Lyte III (Three Lies)

Date: July 23 2013

By: Sneaker Freaker



Boston retailers Concepts are old hands in the collaboration realm, so it seems fitting that they've used a long standing monument – Harvard University's 'Three Lies' statue – as the muse for their upcoming jaunt with ASICS. The 'Three Lies' Gel Lyte III features a beautiful blend of bronze sculpture-inspired colours and textures over a marriage of premium textiles. We Spoke with Concepts' Deon Point about their collaboration for Sneaker Freaker Issue 27, check out what he had to say about the upcoming sneaker below.

Tell us about yourself, and Concepts.  How is sneaker retail in Boston these days?
I go by Deon, and when sober, I respond to all of the interviews by default since nobody else from the store will. Retail in Boston has picked up quite a bit. Initially when we first opened our new location, our brand listing was somewhat bold for the landscape. Now, after being voted the ‘worst dressed city in America’, I think Boston must have started paying some attention.

So Concepts, what’s the concept with your new ASICS Gel Lyte III?
The concept behind the shoe is based on the statue of Three Lies, which is located on the Harvard campus in Cambridge. Different elements and colours used on the shoe are derived from the characteristics of the statue, such as the gold toe, the speckle print from the marble base and the oxidation, which is what the turquoise represents.

Speckle to death! We can’t get enough speckle.
Everything in moderation.

What do you aim for when you do a colab?
We always try to create something that is beneficial to Concepts, as well as the brand we are working with. Not all of our colabs revolve around Boston, but it’s always a plus when they do. 

Nice to see some adventurous colours. Where are you at with it these days?
We’re down with the Coated Pantone colour book. Personally, I would wear all-red sneakers everyday for the rest of my life.

OK, last question. Aside from your own model, what’s your favorite Gel colab?
Didn’t Ronnie do one?

Yes he did.
Patta, Alife and Slam Jam have all done the Gel series justice, but my favorite is our  2014 colab.

The Concepts x Asics 'Three Lies' Gel Lyte III is set to drop soon, so stay tuned to Sneaker Freaker for availability and release info as it comes in.


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