‘Singles Day’ began as a celebration of bachelors and bachelorettes in the University of Nanjing, with the date 11/11 chosen because the numeral ‘1’ symbolises an individual who is alone. The day of celebration has now become globally recognised as the biggest shopping day on the planet and, to commemorate this event, adidas have chosen to give their famed Rivalry Low a cloud-themed ‘Singles Day’ makeover.
The low cut silhouette from the 80s has been completely dressed in ‘Hi-Res Green’ that carries a consistent cloud-like motif over its surface, plus an embroidered cloud on the heel to match. The midsole has been constructed from a translucent rubber which adds to the sky-esque colour design, while golden detailing provides the final colour pop.
This adidas Rivalry Low is set to descend from the sky on Singles Day, so make sure you’re ready to cop.