Air Max 97 Logo Drop
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Can You Make out the Hidden Branding on This Air Max 97?

Date: June 19 2018

By: Gabe Filippa


The recent enthusiasm for gratuitous branding now sees Nike put the Air Max 97 under the scalpel.

Nike’s introduced black nylon and leather to the silhouette, with hits of Transylvanian red giving the Max 97 almost gothic qualities. Logos flood the mid panels, tongue, heel tabs and mud guards; just in case you forget where your allegiances lie.


Expect this Air Max 97 to drop stateside over the next month, as the sneaker’s already been spotted doing the rounds at Japanese retailer Atmos

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