UPDATE: Keep your feet refreshed, quench their thirst with a pair of the Burn Rubber x New Balance 572 colab that is dropping today – you won't regret it.
Despite all the hardships, Detroit remains a proud city, and you can see that in the way it never stops supporting regional icons. There's a few brands that sustain themselves on love from Detroiters alone, including Faygo, there's websites like this, and there's also lot of pride around Vernors, which is the oldest surviving ginger ale drink. Detroit sneaker boutique Burn Rubber love to infuse their collaborations with local flavour, and their latest effort with New Balance has one clear muse. The green and gold of the Vernors can swamps the shoe, with an intricate woodgrain debossing on the toeboe representing the barrels that used to store the beverage, while the gum bottom replicates the colour of the drink. The Burn Rubber x New Balance 572 'Vernors' will be available on November 29 via Burn Rubber’s web-store.
- Originally published November 18, 2014.