Pharrell Williams’ Billionaire Boys Club are set to launch their new ICECREAM ‘Made in Italy’ luxury footwear line, the brand prepping four silhouettes for September 15 (all made in Marche, Italy).
Heading the collection is Del Toro’s Matthew Chevallard, who leads with the Diamond and Dollar sneaker built with Bottalato leather. The silhouette reps all the staples of BBC, including signature embroidered graphics, leather laces and ICECREAM’s drip logo. Accompanying the four sneakers is a collection of hoodies, tees, skate decks and other paraphernalia (including a 18 carat gold necklace).
Join the club on September 15 via the BBC’s NYC flagship store and online.