The BBC x Reebok BB 4000 Is Icy

Food-themed sneakers are somewhat commonplace in the collaborative space, but it’s fair to say the  steered the ship in the early 2000s with their ice cream–themed offerings. The bling era brand is rekindling the flame with on the BB 4000. Check it out…

Recalling the familiar diamond motif, it’s the full package that reveals how fun this release is. Creamy leather is covered in minty graphics, paired up with old school, brightly painted lunch tins and extra accessories. Reebok really know how to have fun with a colab.

Dropping on February 22 at select retailers like SNS.