Life may be cushy living off someone else’s cheddar, but you have to eat what you kill if you want to know what true independence feels like. Having been in the sneaker game for years with various firms, Boston’s Frank The Butcher has applied this mantra to stay at the top of the game. Frank founded ‘Business As Usual’ – also known as BAU – back in 2013. After kicking things off with a Reebok project, then a Saucony, Frank has returned to dish up this tasty pair of Puma runners, dressing the R698 and Blaze of Glory in premium suede and nubuck with a subtle quilted upper. It’s a dog-eat-dog world out there, so take heed and always be prepared to fight for your supper. In Frank’s own words, ‘Don’t let your past dictate your future. If you want something go out and work for it. Move with purpose - eat what you kill!’
Available from selected Puma retailers on October 30th.