UPDATE: Nike asked the people what they wanted and this was their answer. The unforgettable atmos colab is returning to shelves on March 18 and 43einhalb's reel of moody pics shows that they have an exemplary batch on hand. If you're looking for stores to hit up on drop day and are in the area, you'd do well to add them to the list.
UPDATE: It looks like Air Max Day is going to be arriving early this year. According to reports, a number of European retailers have begun to add the atmos x Nike Air Max 1 'Elephant 2017' to their release schedules with a drop date set for March 18. Be ready to cop when the big day approaches, because it's unlikely we will see this coveted pair return to shelves for a third time.
In 2016, Nike gave sneakerheads the power to decide what model should be brought back from the archives. During the 'Month of Max' that year, Nike ran a poll where could vote for the best Air Max release of all time – with the promise that the winning shoe would be re-issued for this year's Air Max Day celebrations. Well the people have spoken, and atmos' Air Max 1 'Elephant' colourway from the 'Zoo Pack' will make a return to shelves for the very first time since its 2007 release.
While the elephant print panels vary slightly from the original release, the 2017 version stays true to the original colourway. Looking at these first images, it's hard to tell if this release will also benefit from the new retro silhouette Nike is rolling out for Air Max Day. Either way, there's no question that this will be highly sought after tribute to the '07 atmos masterpiece.
The atmos x Nike Air Max 1 'Elephant 2017' has no confirmed release date, but a number of European retailers have the sneaker listed for a March 16 drop.
– Originally published February 27, 2017