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sneakers

ASICS Announce The Return Of The GEL-Mai

Date: April 07 2017

By: Adam Jane

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UPDATE: Devised in the 90s as an orthopaedic running sneaker, ASICS' laterally-laced GEL-MAI has returned for a modern audience that appreciates its off-kilter stylings for different reasons. The quirky build is sure to appeal to anyone searching for something unique to add to their collection, and these new shots exemplify just how good the shoe can look on-foot.

Look for both the 'Black/White' and 'Blue/Black' versions to land on April 13 at retailers like 43einhalb.

Way back in 1990, ASICS caused a storm with their rugged, asymmetrically laced GEL-MAI. The technically triumphant running shoe was a hit with sneakerheads and athletes, although not everyone could come to grips with its progressive design. Nearly three decades later the GEL-MAI is making a comeback, and the once-futuristic silhouette now gives us everything we’re after in a forward-thinking retro model. Up the top the mesh construction features a structural overlay, creating a pouch-like form that cradles the foot. While underneath, there’s a chunky midsole that provides plenty of cushioning, with an eye-catching Tiger Stripe jewel embedded in the heel. Through the lens of hindsight, it’s easy to see why this technical runner was so far ahead of its time – it looks like it could have been designed yesterday.

The ASICS GEL-MAI will be available from select ASICS stockists on April 13.

– Originally published on April 5, 2017

More ASICS GEL-MAI
Slam Jam x ASICS GEL-MAI Angle Pack
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Ronnie Fieg x ASICS Legends Day Pack

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