Nike sure know how to play it cool. It’s always tempting to rush headlong into something fresh and exciting, but the Swoosh know just how much to give to keep us satisfied, and just how much to withhold to keep us fiending.
Take a look at the Air VaporMax, which was released all the way back in March. It’s had a slow build up from basic colourways to fancy multicolour Flyknit versions, clear Air units to the recently released speckled versions, and the strapped-up Moc edition. And now this: a digi-camo pattern added sparingly to the heel. Aside from this little flourish, the simple grey upper keeps things mellow and whets our appetites.