After a much anticipated wait, the Alife x Puma 2015 footwear collection has finally released. Consisting of a Puma Suede and RS698, both tell intwined tales of the history of both the Alife store and the long-missed Alife Rivington Club. With the Suede taking on a rough-up dirty form Lower East Side and NYC tags call the heels home, with asymmetrical formstripes representing passed colours found inside the store. On the reverse the futuristic R698 boasts a shiny silver exterior, sitting aboard a gum outsole featuring a cork footbed – all materials and colours further influenced from the physical structuring of the store. Seeing their fair share of ups and downs over their lengthy fifteen years in the streetwear game, safe to say Alife have presented a collection that is quite simply, true to them.
Check out the additional clothing collection in the lookbook imagery below which is set at a later date, and head into Hype DC now to grab these pairs before they all gone – ya heard!