Alexander Wang has released a new adidas sneaker geared for treading rocks, not runways. Inspired by cycling and rave culture, the AW Hike Lo joins the ranks of fashion-focused outdoors releases such as Pharrell’s Hu NMD TR – a trend that takes a silhouette tuned for sport and injects it with the grunt required for wandering the wilderness.
Wang announced the shoe on Instagram along with an interesting release method. To buy the shoe, hopefuls texted a number, which offered further information on how to secure their desired pair using product codes from posters found across NYC.
The Alexander Wang x adidas AW Hike Lo will be available globally on August 5 from select adidas accounts.
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