We knew the Air Max 720 release was gonna be big, but this is just insane! Nike recently showcased the upcoming Air Max 720 colourways alongside other forthcoming Air Maxes and the ON AIR 1.0 finalists at a special media event in China.
Air Max 720 Tunnel
Divided into four sections, the event was highlighted with a futuristic Air Max 720 Tunnel installation, as well as a nostalgic Archive Room and On Air display.
The Archive Room was built in an 80s sci-fi movie theme to connect the Air Max 720 design inspiration with respective artists' works. Some of the artists on show included the likes of Jonathan Castro Alejos, Sonic Lam, Kwai Yuen Chan, Louiz 7, and CROSSLUCID.
Last but not least, the NIKE: ON AIR display gave guests an up close look at all the finalists' Air Max designs. Shanghai's ON AIR winner Cash Ru was also on hand to answer questions about his design and the creative process.
Nike's Air Max 720 'Northern Lights' released over the weekend, with follow-up colourways set to rollout as we approach 2019 Air Max Day. Be sure to check out our on-foot wrap of the new colourway before the 720 smorgasbord kicks off!