For Afew founder Andy Biergen, the Air Jordan 4 'Bred' will always be 'Da Shoes'. According to Biergen, he first saw the iconic Spike Lee spot for the kicks via a bootleg VHS that a friend had imported from the United States, and 'watched the commercial probably a thousand times without knowing who this kid named 'Mars' was.'
'Because we could not afford to buy pairs of new Air Jordans back then, we went window shopping almost every day to get a look at 'Da Shoes', he says. 'This was probably the first time a pair of shoes was more than a pair of shoes to us.'
If it weren't for the 'Bred' 4s, Afew might not even exist. So, with that in mind, Biergen and company are paying homage to 'Da Shoes' with their own take on the classic commercial, and have tapped Brian Butler and Sway Clarke to star.
Check it out below and look for 2019's Air Jordan 4 'Bred' retro to hit Afew and other Jumpman retailers this Saturday, May 4.