The out-of-this-world Nike ZoomX Vista Grind is already one of this year’s most outlandish releases, and a wild sneaker deserves a wild launch. The team at Afew have delivered just that, coming through with a stunning Neo Tokyo–themed campaign, starring protagonist ‘Kicki’.
Calling on the help of kickiyangz, the campaign tells the story of a girl who has her own dream, her own style, her own vision.
Like the unique style of the Nike Vista Grind, our hero stays true to herself, following her vision and proving all haters and doubters wrong. Create yourself the way you want to be.
‘We chose kickiyangz for our campaign because of her unique style and her way to express herself,’ explains Afew. ‘Her self-confident appearance fits just right into the character of our protagonist. Kicki is also known for her art, which completes the whole package and makes the campaign more authentic.’
The Nike Nike ZoomX Vista Grind releases at Afew and select retailers on July 4.