'I got day ones and I got new ones,' Nike-sponsored Grime MC Skepta spits on his hit track 'Man (Gang)'. Firing back, The Three Stripes have assembled a three-strong squad of straight-shooting sneakers that will surely rival the Swoosh's tracksuit mafia.
In their Consortium ADO (adidas Day One) Pack, adidas defy Skepta's distinction by dropping 'Day Ones' that double as 'new ones'. Most silhouettes in this pack are indeed 'new ones' that we've never seen before.
Here, we take a thorough look at this generous 'Day One' love that the Stripes will sling our way.