adidas Unveil All-New Brooklyn-Inspired Basketball Lineup
look to cross-up the competition with the release of a new performance basketball lineup inspired by collaborative conversations with athletes in Brooklyn, New York City. The collection combines performance and street styling, designed to lead basketball’s ongoing evolution and push boundaries to enhance the future of the game.
The drop features the new N3XT L3V3L, and Pro Vision silhouettes in four unique colourways, all embroidered with Brooklyn’s famed zip code ‘11222’.
According to Rashad Williams, Senior Director of Footwear for adidas Basketball, ‘At all stages, the game of basketball is changing, and athletes are creating new ways to hoop. We aimed to shake up the way we create our products to match that, so players from high school to the NBA could look good, feel good and take their game to the next level. We listened to their feedback, collaborated with some of the best design minds in our company, and created this new line that’s built for the kid’s game, life and world.’
Combining aesthetic with performance, the N3XT L3V3L is the first-ever laceless basketball shoe from adidas. Shaped by a full Primeknit upper, the shoe has been engineered with a lateral banking barrier for midfoot stability and targeted support. The N3XT L3V3L is also the first shoe to feature LIGHTSTRIKE, a new super-light midsole that provides a balance of lightweight cushioning and on-court responsiveness.
The new Marquee Boost Mid and Low join the game Pro Vision in rounding out this all-new performance lineup.
‘With this collection, we looked to the basketball consumer themselves to tell us what’s most important, and then worked tirelessly, creating hundreds of prototypes to perfect our designs and create something that’s never been done before, but is still undeniably adidas,’ said Denis Dekovic, Creative Director at the adidas Brooklyn Farm.