So how did this toe-focused colourway come about? Well, we can imagine a designer strolling through the adidas compound in Herzo, head down, foot connects with with an old can of Spezi and boom! light bulb moment.
The new UltraBOOST Mid ATR ‘Indigo Ink’ looks just like someone tried to boot a bottle of ink, only to have their forefoot coated in its contents. But the effect is no more than a clever ruse created using a gradient Primeknit weave.