adidas Prophere Lookbook: Jok'air Takes Paris
The is here! The latest addition to the Three Stripes' growing catalogue is one seriously striking silhouette. Flying in the face of convention, the sneaker disrupts ideas of streamlined by pairing a sleek sock-fit upper with a tank of a sole unit. Branding is woven cleverly into the lacing system so that three fat stripes manage to be both subtle and overt.
To celebrate the Prophere’s debut, recruited Parisian rapper Jok'air to model the fierce footwear in all its unabashed glory. Jok'air was one of a number of underground artists who thrust the Prophere onto the world’s radar with a simultaneous livestream performance earlier in December.