UPDATE: Pride Month is underway and the Three Stripes have brought a vibrant dose of colour to shelves in celebration of LGBTQ equality. Taking their support for the cause beyond mere sneaker colourways, adidas have also promised to make a charitable donation to the Rainbow Laces campaign, which promotes equality and raises awareness of homophobia in all sports, at all levels.
The UltraBOOST 'Pride' is available now through select adidas stockists, while stocks last, with the remaining styles set to release throughout the month of June.
This year’s Pride pack from adidas has been revealed, celebrating the diversity and energy of the worldwide LGBTQ movement. The pack contains four favourite styles – UltraBOOST, EQT Support ADV, Crazy Explosive Low and Superstar – each built up in black and white with a series of coloured circled applied in various configurations throughout the collection. Whether you’re looking to show your true colours or just show your support for the LGBTQ community – the latest Three Stripe styles are exactly what you need.
The adidas Pride Pack 2017 will be available from June 1 at select stockists, including online from adidas.
– Originally published May 31, 2017