If you were hanging out for the launch of the UltraBOOST on miadidas, as teased last week, then we've got some good news and some bad news. The good news is that UltraBOOST customisation is available right now. The bad news is that you'll need to be in New York City to access the service. Like the last time the UltraBOOST was available for customisation, the service is only accessible in-store at adidas' NYC flagship store on Fifth Avenue. However, if you are fortunate enough to live in The Big Apple, you can head on down right now and create the UltraBOOST of your dreams – including special access to rainbow knit at the heel.
To create your custom adidas UltraBOOST, head to the adidas NYC flagship store at 565 Fifth Ave.