Adidas Ultraboost X Nyc Bodega 1
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adidas Gives Away Free UltraBOOSTs on the Streets of NYC

Date: August 31 2018

By: Matt Williams


What better way to end the week than with a free pair of UltraBOOSTs? adidas made that dream a reality for fast-footed fans in New York City on Thursday with a surprise double drop of BOOST-blessed runners, peddled out of a roaming food truck.

Versions of the UltraBOOST and UltraBOOST X inspired by the humble inner-city bodega were up for grabs, available for free for those that followed the truck's movements through the adidasnyc Instagram page and gave the secret access code for each spot: a string of typical deli orders, including 'bacon, egg & cheese' and 'pastrami on rye'.

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The NYC activation is over for the day, but keep your fingers crossed the adidas food truck will return.

If you missed out, rest assured you'll still have a chance to cop these new UltraBOOST make-ups. Look for both to hit adidas's online store and adidas stockists on September 4.

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