UPDATE: The homies at Wish ATL have got the Gucci EQTs in stock now.
Before hip hop's obsession with Givenchy, Versace, Margiela, Polo and other luxury brands through the decades, there was Gucci. That unmistakable green and red colour combination has been cemented in the culture because of the aspirational pricing made it the brand of choice for neighbourhood hustlers and d-boys in the hood, the archetype of urban style worldwide. The 'Gucci' colourway has been liberally applied to countless sneakers as a result, but this newest EQT Support pulls off the theme in such a clean and unique way that we couldn't overlook it. It won't be dropping until November, but you can pre-order it at Hanon online now.
- Originally Published October 2nd, 2014