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A Closer Look at Pusha T's 'Bodega Babies' BOOST Colab

Date: October 27 2017

By: Matt Williams

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The latest collaboration from Pusha T and adidas has been officially announced, bringing with it a slew of detailed images. 

Nicknamed 'Bodega Babies', this fourth EQT design by the veteran rapper serves as a tribute to the copious number of corner stores across New York's neigbourhoods. Its 'Hard Beige' colourway is based on the ubiquitous brown paper bag, while the premium 'fishscale' leather hints at the bag's potential to conceal more than just groceries…

For a bit context around the release, adidas and King Push composed an accompanying 'Bodega Babies' film that illustrates the bodega's role in fostering community bonds in the suburbs of New York. 'You gotta have bodegas in the neighbourhood. They're like the pillar of the community; there's family here.'

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