ARTICLE BY Adam Jane
New Balance 990 V4 Benjamin Bread 6
New Balance 990 V4 Benjamin Bread 1
New Balance 990 V4 Benjamin Bread 5
New Balance 990 V4 Benjamin Bread 3
New Balance 990 V4 Benjamin Bread 2

YCMC's 990v4 is on the Money

When New Balance’s original 990 released in 1982, it was the first ever sneaker to break into triple-digit retail prices with its $100 price tag.

In recognition of the history that surrounds the top-tier Newbie, YCMC have decked out their collaborative 990v4 with a colour scheme inspired by the US $100 bill. The modern update utilises the same luxurious materials as its predecessors, with layers of buttery soft pigskin suede and a highly engineered ENCAP sole.

The YCMC x New Balance 990v4 ‘Benjamin Bread’ will be available from March 23 at YCMC and online.

Now ReadingYCMC's 990v4 is on the Money

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