Just Tap it In With the Latest Whitaker Group x New Balance 'Willful Bias'
There are two approaches to the golfing aesthetic: the dapper way, and the dorkus way. Both have their merits of course, but you'll find yourself sliding effortlessly towards the former camp when you incorporate the latest colab – the 740 'Willful Bias for Discovery' – into your get-up.
This is the third in TWG's ongoing series of themed 'Willful Bias' drops. An extension of its namesake term (which refers to the deliberate choice to favour one thing over another – check out the wink to that concept on the sneakers' insoles), 'Willful Bias' promotes the company's mission of elevating Black culture through art, fashion and storytelling. The series launched in 2024 with a followed by the 'Willful Bias for Education' drop in August this year – a two-pack comprising the Now, the 'Willful Bias for Discovery' arrives with a campaign titled 'Swing Different'.
The kernel of 'Swing Different' is an invitation, asking us to celebrate our individuality (be it dapper, dorkus or anything else on the spectrum of self) and show up in unabashedly top form – both feeling and looking our best. It's all about style, confidence, and authenticity, the hallowed three clubs of cool that deserve a permanent place in your caddy.
This NB 740 is specifically designed for purposeful movement, with a high-cut profile lending mountain-goat stability to the ankle, and layered leather and synthetic overlays allowing a nice elasticity of motion alongside excellent support. Airflow is enhanced via the upper's perforations, a cushioned midsole cuddles your stride while offering responsive comfort, and the 740's rubber outsole will keep you glued to the green.
The Whitaker Group x New Balance 740 'Willful Bias for Discovery' raffle for the general public is open right this very moment and closes Monday, September 15 at 3:00 pm EST. The official public launch is Friday, September 19 and will hit A Ma Maniére, Social Status, APB, and JAIDE (online and in-store). Get in!
For more on The Whitaker Group, read our write-up of the new or check out the just-dropped