ARTICLE BY T.S. FOX
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WHAT A PETIT and adidas Unite for 'FUSSBALL JUGEND' Colab
Release: 8 June 2019

Premium kid-centric streetwear purveyor WHAT A PETIT has joined forces with adidas for the Three Stripes' first-ever global partnership with a kids store.

Dubbed 'FUSSBALL JUGEND', the collaboration takes cues from the Munich-based spot's hometown football heroes, FC Bayern Munich, to offer up a blue and red jersey and matching scarf to go with a corresponding take on the Sobakov. A 'FAMILY FIRST' slogan highlights each piece, appearing on the laces and outsoles of the kicks.

WHAT A PETIT's adi collection launches in-store and online on June 8, before getting a wider rollout on June 10.

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