ARTICLE BY Adam Jane
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The Weeknd's First PUMA X XO Silhouette Releases Soon

PUMA’s partnership with The Weeknd has begun to bear some juicy fruit, taking the form of the new PUMA x XO Parallel. The design blend PUMA’s sporting heritage with the singer’s personal style to produce something altogether unusual, but fresh. The high-cut boot rests at the intersection of military and luxury, with a premium Italian nubuck upper and a smooth rubber sole filled with cushy IGNITE foam. The Formstripe has been left smooth and sophisticated, while a flared-out heel gives us flashbacks to one of the brand’s most ambitious designs, the RS Computer Shoe.



The PUMA x XO Parallel will be available from August 24 at select stockists, including Culture Kings.

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