Watch Travis Scott Star as a School Principal to Help Launch the AJ33

have tapped for their latest ‘Welcome Back’ ad campaign, a one-minute short film teasing the launch of the . La Flame, who’s been busy teasing his own , plays a high school principal who takes to the school’s PA system while his hit song ‘Stargazing’ rings out.

The new Air Jordan 33 silhouette drops on October 18 in a retro ‘Future of Flight’ colourway.