Watch Nike’s ‘The Story of Air Max 90-2090’ Documentary!
Nike have released a 25-minute documentary detailing the storied evolution of their Air Max line, ‘The Story of Air Max 90-2090’ arriving all the way up to their recent Air Max 2090 silhouette. Shining a light on the cultural impact of Nike’s enduring Air Max tech, guests include Air Max Senior Creative Director Dylan Raasch, DJ Clark Kent, Masta Lee, and Gabrielle Serrano.
Check out Nike’s synopsis below, and then take a look for yourself:
A stylish, vibrant and energetic documentary about the storied legacy and bold future of Air Max.
Told through a respected tapestry of designers, artists, and cultural icons, this short film deconstructs the creation of the new Air Max 2090 by exploring the roots of Air Max itself, and its direct lineage to the iconic Air Max 90.
This story captures the universal impact and unique appeal of a franchise that created a nexus of performance and lifestyle, and helped fuel the birth of subcultures and sneaker culture around the globe.