Virgil Abloh Customised Nikes for Ssense Montreal Opening
Ssense just held one hell of an opening for their Montreal store. Enlisting arguably the biggest figure in sneaker culture right now, the retailer got to welcome punters to the store with customised .
Called ‘Cutting Room Floor’, the event drew hordes of Montrealers to line up in sweltering heat. But they were amply repaid. Those who got in could choose from , and even a pre-release of Abloh’s .
A teaser ‘gram posted showed a larger selection of shoes, including the new Off-White Air Max 97s, but it’s not clear if these were up for grabs.