ARTICLE BY Cesca Benson
Nike Air Force 1 Swedish House Mafia
Nike Air Force 1 Swedish House Mafia
Nike Air Force 1 Swedish House Mafia

Virgil Abloh and Swedish House Mafia Collaborate on Tour Merch

Recently, tour merch has gone from being a poor-quality souvenir to being a hype-worthy necessity. From Kanye to Travis Scott, hip hop artists are the forebears of the trend, and now the newly-reformed Swedish House Mafia are getting in on the action.

Their merch capsule includes apparel and a Nike Air Force 1, all with the Virgil Abloh touch — what better way to get people talking about the supergroup’s reunion?

To commemorate the occasion, the white-on-white Air Force 1 sports a trio of black Swooshes on its outside, and the group’s three-circle logo on its inside.

It’s not clear how Virgil is involved (his signature inverted commas are notably absent from the pieces), but both he and SHM took to the ‘gram to hint at their collaboration.

View this post on Instagram

“tomorrow”

A post shared by @ virgilabloh on

No word on a release date for the shoes yet, but you can pick up the apparel on SHM's webshop.

Via.

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