ARTICLE BY Adam Jane
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Vetements X Reebok Instapump Fury

UPDATE: With the emergence of official product imagery, we can't shake the feeling that the Vetements x Reebok InstaPump Fury is some kind of practical joke – but then fashion hasn't always been straight forward. Still, a retail price of $760 USD does seem a little exorbitant for a shoe that may well have been designed around a mirrored table in the early hours of the morning at a fashion show kick on. The shoe is set to release as part of Vetements' upcoming Spring/Summer range – expect to see them some time soon at stockists such as Matches Fashion

It’s official, and Reebok have teamed up to collaborate on an InstaPump Fury. If you ever broke your arm as a child, then chances are you’re familiar with the texta scribble aesthetic. Although this is the first time we’ve seen this take on a sneaker though.

Vetements designer Demna Gvasalia is one of the most hyped designer in fashion right now, despite his self-professed hatred for the term. It seems appropriate then that the colab takes on a bit of an anti-cool vibe. Despite the high-profile Vetements has fostered for Gvasalia, the brand is actually a design collective which remains largely anonymous. It’s not a stretch of the imagination to think that the various scrawls across the upper of the white Insta Pump are a collaborative effort within the collective itself. The sneaker so uncool it’s cool – Vetements have once more succeeded in pointing out the ludicrously paradoxical nature of fashion with a truly paradoxical colab.

No official release info for the Vetements x Reebok Insta Pump Fury just yet, but it looks like the shoes will release in line with one of the brands early 2017 ranges. We’ll keep you posted.

– Originally published July 7, 2016

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