Up Close and On-Foot: Nike's Adapt BB Showcased in New York City

Release: 17 February 2019

Nike hosted a swanky invite-only Adapt BB showcase at its New York City headquarters, giving attendees a detailed look at the new self-lacing basketball sneaker. Fortunately, the crew at Hypebeast have come through with an epic pictorial, giving us the best look at the game-changing baller we’ve seen yet.

Hosted by Nike’s VP of Innovation, Michael Donaghu, the event also featured Boston Celtics star Jayson Tatum discussing the Adapt BB’s ground-breaking features. Attendees were also given an opportunity to try out the Adapt BB on-foot and play with the various fit options via the FitAdapt app.