Take a Seat: Unheardof and adidas Reunite for Grandma’s Couch 2

and are teaming up once again to honour that blood bond with the release of the Lo ‘Grandma’s Couch 2’.

Scheduled to launch ahead of Mother’s Day, the collaboration continues a heartfelt series inspired by Unheardof founder Phil Lipschutz’s beloved grandmother, Naomi Phillips. The design draws directly from Naomi’s life and legacy; the upper blooms with flowers handpicked by Naomi herself, while the heel features the adidas logo in her own flawless cursive. Hidden inside, the insoles showcase a sketch drawn by Naomi’s husband of 75 years – the very illustration he used to propose marriage. In another personal touch, Phil’s reversed lettering on the shoe nods to his perseverance with dyslexia and his appreciation for his grandmother's support.

Even the packaging presents a slew of meaningful little details. The box mirrors the 'Grandma’s Couch 2' upper, styled like the luxe beauty products Phil used to gift Naomi; it's also finished with wistful watercolour florals painted by Naomi's late husband. Rose gold accents complete the story, symbolising joy, remembrance, and finding community through grief.

Based in Cincinnati, Unheardof have built a reputation for playful collaborations and deep community ties, often blending streetwear culture with earnest storytelling. Their original ‘Grandma’s Couch’ Rivalry Lo in 2023 became a surprise hit, winning over sneakerheads with its rich narrative and cosy vintage aesthetic.

Priced at $185, the ‘Grandma’s Couch 2’ will be available both in-store and online via Unheardofbrand.com.

For more storytelling straight from the heart, make sure to check out all of the sneakers that first made us