UNC and Jordan Brand Join March MadnessRelease: 7 March 2020
The biggest college basketball event on the calendar, March Madness, is always a key opportunity for Jordan Brand to get in on the action. Already dressing future stars in Player Exclusive sneakers, us mere mortals will have the chance to purchase a special UNC-themed Air Jordan 3.
Previously previewed by zsneakerheadz, this AJ3 will use the classic ‘White Cement’ colourway as a starting point, then injections of ‘Valor Blue’ on the midsole, tongue lining, and eyelets will cement the UNC theme. Additionally, the tongue Jumpman logo will be blue – not the PE UNC crest like the photos above.
Expect these to release on March 7 next year to tie in with the tournament.