ARTICLE BY Minh Vuong
Try Something New with the FILA CreatorRelease: 28 June 2019 Style Code: N/A
Colourway: Black/White/Silver
Style Code: N/A
Colourway: Black/White/Silver
It seems that FILA are now doing more than retro basketball shoes and Disruptors. This is the Creator, a new silhouette with retro styling.
FILA are now in an interesting position whereby they have achieved market penetration with their mainstream offerings, and can now afford to nudge customers gently towards different but safe silhouettes.
This is the case with the Creator, which draws upon an emerging aesthetic that appears nostalgic to a new generation. Looking like running shoes of the early 2000s, this is an alternative choice for a somewhat restricted portion of footwear options.
The Creator is available now from Polish retailer WS2.
