Todd Snyder x New Balance's Uber-Limited 998 in 'Sunset Pink'

Style trailblazer and menswear designer Todd Snyder is no stranger to New Balance’s 998 silhouette, and he’s adding another earthy rendition to the mix in ‘Sunset Pink’.

With colours inspired by Snyder’s favourite vacation destination, Palm Springs, there’s familiar brown detailing on the upper, offset with a pink on the toe and tongue. A speckled midsole, white outsole and tonal laces add to luxurious aesthetic and round things out.

The unique mishmash of colour wasn’t an accident, as Snyder explains: ‘In traditional menswear, a dose of unexpected colour makes for a really dapper, unique look. A bright sneaker like the NB1 Sunset Pink can function as the modern equivalent of a pocket square or tie — an unexpected counterpoint that brings it all together.’