This Nike Air Max 90 is Rough Around the EdgesRelease: 10 December 2020
Deconstruction seemingly has been the name of the game in the sneaker world for years now, and it doesn’t appear to be stopping anytime soon, as evidenced by this upcoming Nike Air Max 90. The perennially popular retro runner is celebrating its 30th revolution around the sun (not that sneakers are sentient – yet), so it’s no surprise the boffins at Beaverton are trying some new things with it.
For example, this clearly is a stripped back and deconstructed version of the familiar AM90. Not deconstructed in the sense that assembly is required out of the box (though that would be kinda cool), but the shoes appear purposely rough. There are plenty of exposed seam edges and visible foam pockets around the ankle collar, while the front half is effectively a blank slate. The mudguard is suede at the tip, but becomes a translucent panel as it approaches the heel, playing on the whole WIP concept. The rough branding, overlocker stitches, and half-painted Air unit completes the incomplete look, and raises the ghosts of “The Ten”.
This whole execution supposedly is based on early Tinker Hatfield sketches of the AM90, with splashes of ‘Infrared’ (in this case, actually ‘Bright Crimson’). If it’s your cup of tea, check in with your local boutique Nike stockist on December 10 for the drop.