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These Air Max 98s are Big on Retro Branding

The Air Max 98 follows in the footsteps of models like the Air Max 95 and Air Max Plus by doubling down on retro appeal via bold branding.

The AM98 takes a (slightly) more tasteful approach by stitching 90s Air Max branding to the instep. Unlike previous drops, this release wears its model number on its own tongue in a digital font and has '00.00' on the toe box. This extra detailing perhaps hints that Nike have grander plans for the design than a regular GR release. We’ll let you know when more is clear.

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