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17 Sep 2021

Releases XC-72 New BalanceSponsored

The XC-72 Drives New Balance’s Maximalist Revolution

New Balance XC-72 Storm Blue UXC72BC3
New Balance XC-72 Storm Blue UXC72BC3
New Balance XC-72 Storm Blue UXC72BC3

As heritage continues to provide the backbone of New Balance’s strong position on the scene, a new design vanguard is giving the company’s modern offerings a chiropractic kick. Enter the XC-72, the latest maximalist effort from the motoring mind of Charlotte Lee.

Having already made waves with the tide-turning 327 and its sleek 237 sibling, Lee’s new XC-72 design – joining its predecessors in NB’s ‘Shifted’ collection – is an outlier, breaking past the audacious threshold already stretched by the 327.

The XC-72 is the physical embodiment of retro-futurism,’ says Lee. ‘I took inspiration and specific elements from the past and reimagined them for today’s consumer.’

17 Sep 2021

Releases XC-72 New BalanceSponsored

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