The PUMA FUTURE Z 1.1 Flexes Neymar’s On-Pitch CredentialsRelease: 18 January 2021
Brazilian football superstar Neymar’s move from Nike to PUMA was big news in the back half of last year, and the new partnership is kicking 2021 off in style with the all-new FUTURE Z 1.1. Designed to provide optimal lock-in and support for explosive movement on the pitch, the boot features a Dynamic Motion System asymmetric outsole for multidirectional movement and traction. The GripControl Pro skin offers superior touch in all the key strike zones, while the adaptive FUZIONFIT+ compression band delivers the ultimate in lockdown and fit.
PUMA have made no secret of their recent big moves in the worlds of sport and entertainment. When we spoke to their Global Director of Brand and Marketing, Adam Petrick, late last year, he said, “The first thing we look for are personalities that are strong and distinctive. We have tried to have a distinctive voice ourselves, doing things in a different way, and it has always seemed to work out well for us when we take on brand ambassadors that take the same road. So, whether someone who is trying to challenge the status quo in their sport, culture or industry – that’s the first thing we look for.”
Pairs of the PUMA FUTURE Z 1.1 are now available for exclusive early access via PUMA ahead of a wider release.
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