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The New Balance 990v5 is Vibrant in ‘Virtual Violet’

New Balance 990v5 Virtual Violet M990GA5
New Balance 990v5 Virtual Violet M990GA5
New Balance 990v5 Virtual Violet M990GA5

New Balance are ensuring adequate attention is paid to their contemporary classic – the 990v5 – by way of venturing into colourways beyond the brand’s default grey, such as this ‘Virtual Violet’ palette that’s sure to catch some stares.

The 990v5 currently sits at the front of NB’s modern Made in USA line, continuing a strong brand tradition that’s been specifically sustained by the 990 series for almost 40 years. Thus the v5 carries on many consistent design cues from its predecessors, such as the pigskin suede and mesh uppers, which are now dipped in ‘Virtual Violet’, aka deep purple. This isn’t the only pigment deviation: bright yellow accents line the toe box, mid panel and heel, plus red trim borders the reflective N logos, top eyelets, heel clips, and lateral heel crash pads.

While the colourway may be rather unorthodox for NB, rest assured that the rest of the 990v5 is not. The usual supportive cushioning is guaranteed via the latest generation of ENCAP midsole insert, which can be seen wrapping the medial post to control pronation. This is paired with OrthoLite insoles, a detail that NB proudly point out on the footbed liners.

The 990v5 ‘Virtual Violet’ is available now from New Balance.

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