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14 May 2021

Releases NB327 New BalanceSponsored

The New Balance 327 Stunts in Two Top-Notch Colourways

New Balance 327
New Balance 327
New Balance 327
New Balance 327
New Balance 327
New Balance 327

Already confirmed as a contemporary classic among sneakerheads, the retro-futuristic New Balance 327 has arrived in two top-notch colourways that are exclusive to JD Sports.

The brainchild of New Balance designer Charlotte Lee, the NB 327 continues to get lovingly laced by both high-fashion types and streetwear soothsayers. Recently linking up for several high-profile collaborations, there’s also plenty of in-line heat emanating from the New Balance 327 catalogue, the two latest colourways arriving in a mix of bright blends that are guaranteed to add a burst of colour to any rotation.

Once again emblazoned with the oversized (and absolutely necessary!) ‘N’ branding, the 327 is manufactured with a neat mix of suede, mesh and nylon.

One pair is emboldened with a pale green, hairy suede ‘N’, and adopts vintage rubber black outsoles to provide material and aesthetic depth to the design. While the other pair opts for pale peach and tan uppers, enlivening the silhouette down below with yellow rubber outsoles.

Craning necks both on the runway and in the street, the 327 is a concrete manifestation of the retro-futurist concept: taking a vintage look and adding modern technological nous.

Pick up both pairs of the New Balance 327 exclusively at JD Sports.

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14 May 2021

Releases NB327 New BalanceSponsored

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