The ‘Emoji’ Pack is atmos and Vans’ First Colab TogetherRelease: 26 June 2021
We can’t believe it has taken this long, but famed Japanese sneaker retailer atmos has finally linked up with Californian skate stalwarts Vans for a collaborative sneaker collection. In typical atmos style, the three-shoe pack makes use of a playful theme, tapping into contemporary communication with eye-catching ‘Emoji’ graphics on the classic Old Skool, Authentic, and Sk8-Hi models.
In the words of atmos’ Koji Hirofumi, ‘Taking inspiration from the iconic patterns used in past projects, unprecedented graphics were created, and through various activities revolving around sneakers with “Tokyo” to “the world” as the main theme, a novel collection was born’.
Each piece uses printed canvas as a base, covered with cartoony graphics done in a familiar emoji style. Vans’ traditional black textile is used for the overlays, while the soles take on the tried-and-true form, with a white midsole and waffle outsole. The ‘Off The Wall’ badge hits the heels for another traditional touch.
The atmos x Vans Old Skool, Authentic, and Sk8-Hi will be available at select atmos stores from June 26.
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