ARTICLE BY Boon Mark Souphanh
vans atmos emoji pack
vans atmos emoji pack

The ‘Emoji’ Pack is atmos and Vans’ First Colab Together
Release: 26 June 2021

We can’t believe it has taken this long, but famed Japanese sneaker retailer atmos has finally linked up with Californian skate stalwarts Vans for a collaborative sneaker collection. In typical atmos style, the three-shoe pack makes use of a playful theme, tapping into contemporary communication with eye-catching ‘Emoji’ graphics on the classic Old Skool, Authentic, and Sk8-Hi models.

In the words of atmos’ Koji Hirofumi, ‘Taking inspiration from the iconic patterns used in past projects, unprecedented graphics were created, and through various activities revolving around sneakers with Tokyo to the world as the main theme, a novel collection was born.

vans atmos emoji pack
vans atmos emoji pack,
vans atmos emoji pack

Each piece uses printed canvas as a base, covered with cartoony graphics done in a familiar emoji style. Vans’ traditional black textile is used for the overlays, while the soles take on the tried-and-true form, with a white midsole and waffle outsole. The ‘Off The Wall’ badge hits the heels for another traditional touch.

The atmos x Vans Old Skool, Authentic, and Sk8-Hi will be available at select atmos stores from June 26.

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