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The EA Sports x Nike Air Max 90 'Super Bowl LIVE' Up Close

EA Sports and Nike know a thing or two about the Super Bowl, and they’ve teamed up for a limited special-edition Air Max 90 to commemorate the occasion.

Wearing EA Sports’ familiar blue and red, the sneaker’s scheme is also designed to represent the NFC and AFC. The laces come with the familiar ‘It’s In The Game’ slogan, while custom interchangeable snap ons feature on the tongue and heel. Adding to the grandeur, an accompanying Microsoft Xbox One X console inspired by the EA Sports Madden ’20 game is also releasing alongside the AM90s.

A lucky few will be able to get their hands on this release at the red carpet of the EA Sports Bowl, the brand’s annual Super Bowl event. EA says they will give away one pair of shoes per hour to attendees. Additional pairs will be available via raffle at Nike Miami on January 31. This won’t be an easy cop, that’s for sure.

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