ARTICLE BY Boon Mark Souphanh
Deon Point 997S Concepts Sneaker Freaker2
Deon Point 997S Concepts Sneaker Freaker1
Deon Point 997S Concepts Sneaker Freaker3
Deon Point 997S Concepts Sneaker Freaker4

The Concepts x New Balance 997S Teased by Deon Point

Concepts’ creative director Deon Point has taken to the ‘Gram to share a sneak peek at the retailer’s latest collaborative New Balance 997S. Originally featured in Sneaker Freaker ’s money-can’t-buy 997 Book, the pic gives us a detailed look at the purp’ n pink sneaker’s chunked-out, contemporary sole unit.

Following up on KITH’s three-way link-up with nonnative and United Arrows, Boston-based Concepts comes through with the most vibrant addition to the 997S lineup yet. Adding to the upper’s Purple and Pink are subtle Orange hits along the White outsole, while a touch of NB grey also makes an appearance. A modern rework of the OG 997, the S introduces a neoprene sock collar and a more lightweight build to cater to progressive sneaker palates.

No murmurs of an official release date yet, but we’ll bring intel on the Concepts x New Balance 997S as soon as it surfaces. In the mean time, be sure to check out our ,exclusive interview with Deon from our 997 Book.

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